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Populus has developed a panel of ‘Tomorrowmentarians’ to help you understand how MPs’ attitudes are likely to change after the General Election.

The next election will herald the most dramatic change of parliamentarians in living memory. Most commentators expect that well over half of the next House of Commons will be new MPs. This influx of new MPs may change the balance of Parliamentary opinion significantly. The average age of MPs will fall markedly, bringing some generational changes in attitude and, perhaps, a greater willingness to challenge old assumptions and consider new ideas. The balance of Parliamentary opinion towards your organisation, or on the issues that matter to you, may be about to change significantly.

Alongside our regular Parliament Panel, Populus has developed a panel of ‘Tomorrowmentarians’ to help you understand how MPs’ attitudes are likely to change. Our Tomorrowmentarian Panel, composed of current MPs in safe seats and Prospective Parliamentary Candidates in winnable marginal seats, can help you gauge how the views of Parliament are likely to change and adjust communication strategies appropriately.

By comparing the views of current MPs with those of Tomorrowmentarians, we can provide you with a window on the future – showing how the influx of new MPs will impact on issues that matter to you, and giving the insight you need to plan communication strategies for the new parliament.

To download more information about Tomorrowmentarians click here or call Karan Chadda on 020 7553 3014.

NOTE: Populus’s regular Parliament Panel will return after the next general election.